Search results for "Emotional value"

showing 2 items of 2 documents

Customer Loyalty in Clusters: Perceived Value and Satisfaction as Antecedents

2009

Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between firms. Research implications: Recent advances in consumer and services marketing consider that perceived value and satisfaction are central to explaining customer loyalty. However, very few studies in B2B explain the antecedents of customer loyalty. This study adopts the relationship marketing approach, and loyalty behavior is being analyzed in a specific setting: an industrial cluster. Furthermore, the effect of the number of suppliers is analyzed as a possible moderator …

Social valueMarketingCustomer loyaltyCustomer retentionFidelitat a una marcamedia_common.quotation_subjectSatisfactionMàrqueting de relacionsServices marketingContext (language use)ModerationStructural equation modelingManagement Information SystemsLoyalty business modelLoyaltyPerceived valueRelationship marketingClusterLoyaltyEmotional valueBusinessMarketingRelationship marketingmedia_commonJournal of Business-to-Business Marketing
researchProduct

Design e narrazioni

2022

Il testo nasce dall’esigenza di mettere a fuoco le implicazioni cognitive, metodologiche e progettuali del concetto di narrazione, sempre più ricorrente nella nostra esperienza quotidiana soprattutto per le molteplici forme di comunicazione e di produzioni culturali che vi si ispirano; si tratta di un concetto che anche nella riflessione teorica e nella progettualità del design sta alimentando dimensioni fortemente innovative ed evolutive nella costruzione, comunicazione di significati, contenuti immateriali, esperienze e valori emozionali che si sovrappongono e s’intrecciano all’espressione tangibile e funzionale degli oggetti, degli artefatti comunicativi, degli spazi. Si propone un perco…

The text arises from the need to focus on the cognitive methodological and design implications of the concept of storytelling increasingly recurrent in our daily experience especially for the many forms of communication and cultural productions that are inspired by itSettore ICAR/13 - Disegno Industrialeit is a concept that also in theoretical reflection and design planning is feeding strongly innovative and evolutionary dimensions in the construction communication of meanings intangible content experiences and emotional values that overlap and intertwine with the tangible and functional expression of objects communicative artifacts spaces.. It proposes a cognitive path tangent to the development of "narratology" and the theories of narrationthus we come across a multiplicity of disciplinary connections affecting sociology psychology anthropology philosophy semiotics and of course history cinema journalism advertising up to corporate communication and political propaganda. It is an articulated panorama that today seems to expand more and more and far from being mainly addressed to theoretical issues increasingly seems to be modeled on application performative and design aspects.
researchProduct